Elena Engel, MA
Main Ressearch Interests
- Health Communication
- Social Media
- Influencer Communication
- Nutrition
- Youth and Adolescence
- Citizen Science
Elena Engel is a PhD researcher in the Department of Communication Science at the University of Vienna. She completed her bachelor's degree in Communication Science and her master's degree in Health Communication at the University of Erfurt.
Her research investigates the role of social media influencers in health contexts, with a focus on young adults and adolescents. Her doctoral thesis specifically examines influencer communication about dietary supplements using a mixed-methods approach. She is also working on projects examining the use of AI chatbots for health information and developing a checklist to assess the quality of social media health posts. From June 2022 to August 2026, she worked as a project assistant for the Health Influencer in Social Media Project at the MCI | The Entrepreneurial School.
