Research
The research group investigates how digital media and entertainment shape health, well-being, and identity across the lifespan, with a particular focus on adolescents and emerging adults. Guided by curiosity and critical thinking, we explore new topics and methods to understand both the opportunities and risks of contemporary media environments.
Our key research areas:
- Digital platforms and entertainment
- Mental health and public discourse
- Engagement and disengagement
- Development and well-being
Find our latest publications and learn more about our current research projects.
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Digital platforms and entertainment
We study social media platforms, short-form video content, and influencer communication to understand how they shape our emotions, beliefs, and behavior in everyday life.
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Mental health and public discourse
We investigate how digital media contribute to mental health awareness, online self-diagnosis, and the broader public discourse of psychological concepts.
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Engagement and disengagement
We study both active engagement with mobile media and intentional disengagement, including digital disconnection, algorithmic competence, and policy-level interventions.
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Development and well-being
We explore the interrelationships among media use, psychological well-being, body image, social relationships, and identity development.
Our research projects
Health Influencers on Social Media
2022-2026, FWF
The project Health Influencers on Social Media (HISM) explores the phenomenon of social media health influencers and their impact on adolescents' health. More details about the project can be found here: https://www.hism-fwf.com/
Affiliated Researchers:
AWARE: Mental Health Portrayals on Social Media
2024-2027, FWF
The AWARE project examines how young people encountre content about mental health on social media, what motivates them to do so, and how they deal with it. The focus is on how this constant presence shapes their perceptions of mental illness, influences their attitudes, and relates to their own mental well-being.
More details about the project can be found here: https://www.aware-project.com/
Affiliated Researchers:
PROMISE: An International Research Project to Analyze and Improve Social Media Policies
2025-2028, FWF
PROMISE is a three-year, international research project. We extend our academic research, partnering directly with global organizations, and young people to amplify our reach. Together we aim to translate research findings into real-world impact: informing policy, supporting parents, and empowering young people for improved well-being. More details about the project can be found here: https://promiseproject.univie.ac.at/
Affiliated Researchers:
